A lot happens before a word ever hits the page. In a discovery session, I dive deep into your business, target audience, goals, branding, messaging, your challenges & successes and so much more. Basically, I get to know you really well.
We find out what makes your products and features unique, what your customers’ pain points are, do keyword research and analyze your current website analytics. We collect testimonials and user surveys. Then we grab a coffee and get busy putting down solid ideas.
Now I get to transform all of our research into lead-driving website copy. I use every word to craft relevant messaging that not only sells, but engages the user and establishes trust with your brand. The connections I form with words will translate into real connections for your business.
At this point, I CANNOT wait to show you what I’ve come up with. After presenting your website copy, you’ll have two rounds of revisions (I rarely need more than one…) to make sure you’re 100 percent satisfied. Then after the web designer is done working their magic, it’s time to show off your new website to the world. And start building your community.
P.S. I know a few amazing web designers I work with on the regular if you need a referral.
“Karen was incredibly supportive and professional which is what we needed in order to launch our new website. The task felt overwhelming to begin with but Karen was able to break it all down into bite size pieces. This enabled us to begin to see our vision unfold and with Karen’s writing skills and creative eye, our vision came to life. We are proud of the work we do and forever grateful for Karen’s ability to hear our mission and see our vision. We could not have done it without her!”
-Kris Slugg and Anie Boudreau, School of Reverence